AvantBrand has carried out several crisis management projects where attacks against brands and companies’ reputation have been initiated in the Internet. The sectors in which we have worked cover telecoms, banking, energy, pharmaceuticals and consumer goods.

We use our proprietary Alexandrian Online Monitoring Platform and specialised consultants who can combine the state-of-the-art technical infrastructure and profound business understanding to ensure that the client knows exactly what is going on in the Internet regarding the brands in question. Based on the analysis of what has happened, past experience and scenario building for the future, we advise the client what the right action would be. This can vary from traditional crisis management using mainstream media relations to using social media and internet as a medium to pass crucial messages and to engage in dialogue which aims at building trust and reputation.