AvantBrand was assigned to plan and implement the integrated online marketing campaign for “Smart Business in Greece”, a project by the University of Athens for Economics and Business (UAEB, ex-ASOEE) under the auspices of Ministry of Development. AvantBrand was in charge of the whole online strategy, harnessing the right mix of online media and platforms, ie

• successful  site and blogger engagement (www.knowhow.gr/smartbusiness)
• LinkedIn networking and Group activation
• Twitter and Facebook accounts
• Video production and YouTube channel operation
• Offline network stimulus in order to support the online outlets